Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 140 countries.
A FUSION OF TIMELESS STYLE AND QUIET LUXURY
The ELEGANCE pillar embodies a harmonious fusion of timeless style and quiet luxury. Meticulously designed with a seamless blend of classic elements and contemporary flair, these watches exude an understated grace that eclipses fleeting trends. From the iconic Longines DolceVita to the La Grande Classique de Longines, this segment showcases a range of styles, from classic dress watches to contemporary interpretations, all bearing the hallmark of Longines’ elegance and attention to detail.
HOROLOGICAL CRAFTSMANSHIP
The MASTER pillar embodies the pinnacle of horological craftsmanship and timeless elegance. This iconic line includes an array of meticulously crafted models, each embodying Longines’ unwavering commitment to enduring style and technical excellence. From the classic simplicity of the dial to the intricate mechanical movements within, each element exudes a sense of understated luxury. Whether adorned with intricate complications or boasting a clean, elegant design, these timepieces bear witness to Longines’ storied heritage and expertise in watchmaking.
FROM VINTAGE-INSPIRED DESIGNS TO REIMAGINED CLASSICS
The HERITAGE pillar confirms the brand’s rich legacy and mastery in horology. From the Longines Legend Diver to the Longines Ultra-Chron, these timepieces pay tribute to the brand’s illustrious past while seamlessly integrating modern advancements in watchmaking. Each watch within the Heritage segment tells a story of tradition, elegance and performance. From vintageinspired designs to reimagined classics, Longines skilfully marries history with contemporary innovation, ensuring that these watches stand as paragons of enduring style and craftsmanship.
LINKING HISTORY WITH INNOVATION
For nearly a century, Longines has accompanied some of the world’s greatest explorers in their conquest of the skies. Today, the brand breathes new life into this fascinating heritage through its SPIRIT pillar. Embodying a fusion of elegance and functionality, these timepieces exude a timeless sophistication characterised by clean lines and refined details. Linking history with innovation, the SPIRIT segment takes traditional features from pilot’s watches and combines them with state-of-the-art horological technologies.
THE EVERYDAY WATCH
In 1954, Longines registered CONQUEST as its first watch collection to bear a name, protected by the Swiss Institute of Intellectual Property (IPI). The collection has since evolved through design and technology but has remained true to its original identity, exuding a harmonious blend of contemporary design and sporty elegance. Each watch in the Conquest and HydroConquest collections showcases Longines’ unwavering commitment to performance and horological excellence. With its versatile offerings, the CONQUEST pillar stands as a testament to Longines’ dedication to creating watches for every facet of life.
This year, the HYDROCONQUEST GMT line has been enhanced with new models with 43mm diameter cases. Water-resistant up to 30 bar (300 meters), robust, and with a unidirectional rotating ceramic bezel, screw-in crown and screw-down case back, this collection is inspired by the world of water sports. Like the 41 mm models, the new HYDROCONQUEST GMTs feature an exclusive Longines movement with multiple time zones and offer a choice of colours and materials.
Ready to conquer the day?
The CONQUEST collection is being expanded with new models that combine sporty elegance with robustness for everyday use. Available in a range of sizes, colours and materials, these timepieces effortlessly adapt to any occasion. To experience the magic of the now, the new CONQUEST are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of non-magnetic material.
WATCHMAKING MASTERS
If you buy a Longines watch, you’re investing in a timepiece crafted by some of the best artisans in the world. All Longines watches are made in Switzerland, the epicentre of fine watchmaking for nearly four centuries.
CERTIFICATE OF AUTHENTICITY
Longines has recorded the serial number of every one of its watches since 1867. On request, the company can provide a Certificate of Authenticity and an “Extract from the Archives” giving information about any timepiece it has ever made.
PRICE & QUALITY
Because Longines uses watch movements supplied by Swiss calibre-makers ETA (whose history dates back to 1856), its timepieces hit the sweet spot between the quality you expect from Switzerland, and a price you can afford.
EXTENDED WARRANTY ON ALL AUTOMATIC WATCHES
In its ongoing quest for excellence and a desire to provide high-quality services to its customers, Longines has extended warranty for all of their automatic models to five years. The new 5-year warranty came into effect on August 1st 2021 and will be based on the end customer's purchase date detailed on the warranty certificate. It also applies to all Longines automatic models purchased after January 1st 2021.
Founded in 1832 by Auguste Agassiz, Longines gained an early reputation for quality and precision as official timekeeper for horse racing and show-jumping events. This association with the sporting world has grown over the years to encompass tennis, gymnastics, skiing, archery and other sports.
Longines’ combination of top-flight technical skills, design ingenuity and business acumen led it to flourish through the early 1900s, with its designs regularly winning prizes at the great World Fairs. In the 1920s, Longines engineers designed aeronautics and navigational instruments for the adventurers pushing new frontiers. 1931 saw the launch of the ultimate aviator’s tool, the Lindbergh Hour Angle watch, which is still produced to this day.
Decades of pioneering research into quartz led to a series of award-winning thin-calibre watches (forerunners of La Grande Classique, an enduringly popular collection) and the Very High Precision calibre used in the Conquest collection. With the renewed popularity of mechanical movements this century, Longines shifted its focus back to more traditional watches, bringing out a number of state-of-the-art chronographs. This brand features ladies’ watches prominently in its collections.
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